Step #1: Bill Cosby, the famous entertainer, once said, “I dont know what the secret of success is, but I know the secret of failure and that was trying to please everybody.” He was right. You cant please everybody and you cant sell to everybody either. Its possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.
Step #2: To improve your existing product you have likely overlooked the most obvious solution of all. You could simply ask your customers what they think. They are, after all, the end users of the product or service that you are selling. There is nobody that knows how a product can be improved better than the people who are using the product.
Step #3: Analyze the competition. Take the time and put forth the effort to look at the product or service that your competitors are offering. Identify their strengths and weaknesses. Find out what your competition cant, wont or doesnt really like to do and set about doing those very things yourself.
Step #4: Are you selling your product at the right price? Pricing a product too low makes people think it wont be any good, pricing too high will discourage them from buying it.